2018-2019 Color Trend
Unlimited
The Relationship Between the Mind and the Outside World
In early 2018, many viewers were deeply moved by Forever Young, a film on the trials and tribulations of Chinese intellectuals in the 20th century. The film asks the question, “Do you still have the courage to carry on, if you know what your life will become?” The future stretches infinitely forward, shaped by factors we can and cannot know.
Under this theme, we have chosen colors that feel minimalist, slightly feminine, or gender-neutral, e.g. Ashy Purple, Dirty Pink, and monochromatic tones. Coupled with the frosted texture, they represent the tender parts of our authentic selves.
Client /
Shanghai KUMHO-SUNNY
Plastics Co.,LTD.
Role /
Color Designer
Year /
July, 2018
Photo from Pinterest
Paint by myself
Background
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De-labeling and Gender Fluidity
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We grew up in a world that assigns labels to everything: boys should wear blue, and girls should play with Barbie, each group defined by a fixed set of adjectives. Today, we know everybody is unique, and all we need is a little courage to be ourselves.
Authenticity and Self-Discipline
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In a few short years, the bike-sharing business has gone through the cycle of boom and burst. Huge amounts of investment and resources are wasted in this venture capital craze. In design, we should always remember to create products that fit their nature and purpose.
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Exploring Unknown Potential
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​Do you still have the courage to carry on, if you know what your life will become? --- Forever Young
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Zara unveiling the Ungendered sports clothing line.
Cosmetics are not exclusive to women; male cosmetic bloggers are becoming better at driving sales.
Women can wear trousers and oversized garments. Men can wear skirts and lace.
Bike-sharing Cemetery
The ending of the movie reminds us that no matter what we go through in life, we should never forget our own value. We all go through difficult times and are susceptible to forgetting who we are. The ending moves us by reminding us that we are precious no matter what we've gone through and no matter what we are forced to deal with. It is an important reminder to everyone living in an ever-changing world. ---IMDb
Reference Pictures
Eritz Hansen
Color Mood
Genuine
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Concise
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Restrained
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Color and Texture Design
Muuto
Erin Cone
Erik Olovsson of Studio E.O
