2017 Color Design
Color Trend of Massage Chair
Mengfali Massage Chair Color Suggestion (Plastic Parts)
Color design work for OGAWA massage chair of Mengfali Co., Ltd. The client needed color design for their new 2018 massage chair.
Massage chairs have a long shelf life. Client wished the design to be forward-looking, and won’t be outdated in a long period.
Client /
Easepal
Role /
Color Designer
Year /
December, 2017
Some Color & Texture Designs have a mass production.
Analysis on Product Line of OGAWA
Product line above two thousand dollars:
Classical Master Drive line
OG-7588 SMART MASTER PLUS
OG-7598C Master Drive with Thermo Care
OG-7558S Smart Delight Plus
OG-7586 Topspot
OG-7538 Smart Aire Plus
OG-7501 SKYWALKER Massage Chair
OG-5588 Smart Vigor
Two thousand dollars level:
Smart Joy line
OG-7505 Smart Joy
Product line below two thousand dollars:
Massage Sofa line
OG-5588C Smart Vouge
OG-5008 Isofa
OG-5508 IModa
OGAWA SMART MASTER PLUS Massage Chair Price: 7500.00
OGAWA Master Drive with Thermo Care Massage Chair Price: 7300.00
OGAWA Smart Delight Plus Massage Chair Price: 6200.00
OGAWA Topspot Massage Chair Price: 3200.00
OGAWA Smart Aire Plus Massage Chair Price: 2000.00
OGAWA SKYWALKER Massage Chair Price: 2000.00
OGAWA Massage Chair Smart Vigor Price: 2000.00
OGAWA Massage Chair Smart Joy Price:1400.00
OGAWA ISofa Massage Chair Price: 1000.00
Erik Olovsson of Studio E.O
OGAWA Massage Chair Smart Vogue Price: 990.00
OGAWA IModa Massage Chair Price: 650.00
The Color of OGAWA
1. The colors are mostly concentrated in red and black.
2. Some younger colors are added in plastic parts.
3. The light element can be introduced to increase the intelligence and immersive experience of product.
4. Adding natural style element can reflect the level of healthy and pro-active product.
Competing Product（ROTAI）
RT 8600S
RT 8580
RT 6910S
RT 6710
RT 6900T
RT 6610
Product Line:
Product Color
RONGTAI 8600S Price: 5900.00
RONGTAI 6910s Price: 3800.00
RONGTAI 8580 Price: 3400.00
RONGTAI 6710 Price: 2800.00
RONGTAI RT6610 Price: 2500.00
RONGTAI RT6900T Price: 2350.00
The Color of RONGTAI
1. There are fewer kinds of colors and the overall color is lighter.
2. The distinction between high, middle, and low grades is mainly concentrated in the golden domain.
3. Plastic parts are mostly white.
VS.
1. Use color to differentiate high middle and low grade products and increase advanced color.
2. Add color for post-80s middle-class families and women.
3. Add brand recognition colors.
Color Recommendation
Consumption Trend
Five New Consumption Concepts
We can identified three major trends from above：
the first is healthy；
the second is intelligent；
last but not least: the decoration must reflect the unique taste of the owner.
High-quality Life
Interactive Experience
Green and Healthy
Convenient and Efficient
Personality Customization
Color plays a major role in the success of any marketing campaign. Specific colors tend to stir certain emotions in customers, thus creating brand relevance and motivating purchases.
When buying massage chairs, consumers will not only see them with their eyes, but also feel them with their touch, and try them with their bodies.
Colors affect our mood and behavior. For a product intended to bring relaxation and comfort, we may use colors to alleviate psychological tension. Red is a stimulating color, invoking enthusiasm and fire. Blue is less alluring, yet can make one feel calm, cool and positive.
Reference Pictures
Color Mood
Key Words：
Touch
Feeling
Seeing
Comfort
Satisfy
Color and Texture Design
Based on product-line pricing and user demographics, the color designs are divided into the following four directions：
Luxury Series
Home Series
Soft Color Series
Smart + Connected
Luxury Series
Middle and high-income consumer groups.Have spending power and hope that product can reflect the feeling of luxury.
Recommended color:
Royal Blue
Recommended application line:
over two thousand dollars products
Match color:
advanced gray, camel, black
Royal Blue
In his book The Little Dictionary Of Fashion, Dior once said : “Among all the colors, royal blue is the only one which can ever compete with black, it has all the same qualities.”
Home Series
The family-centered consumer hopes that product style will be calm and reflect a harmonious atmosphere.
Recommended color:
pebble white, natural wood colors
Recommended application line:
two thousand dollars products
Match color:
gray, nude
Recommended color:
forest green, dartmouth green, cal poly green
Recommended application line:
two thousand dollars products
Match color:
black , dark brown, walnut color
Green eases our mood and reduces fatigue, in addition to creating feelings of health, vivacity, and balance.
Soft Color Series
Female consumer groups who are highly receptive to new products and promote natural and healthy lifestyles. Young women with a certain income have a dominant position in the family and love pets.
Recommended color:
soft light red
Recommended application line:
two thousand dollars products or above
Match color:
black, white, blue-green, burlywood color
Soft light red, as the term suggests, refers to a soft hue with a little luster of red. Without fixedpreference for colors,
it can be purple, orange or brown, but needs a certain gray so that the color will be not dazzling but elegant.
It matches other colors well match such as black, white, blue-green and log coloring, showing its uniqueness.
Recommended color:
dusty pink, misty rose
Recommended application line:
two thousand dollars products or above
Match color:
Psychiatrists often suggest patients of postnatal depression to adopt pink decorations. Of all colors, pink can symbolize health the best, and have the most soothing effect on our mind.
Pink used to be a symbol of aristocratic masculinity. Once pigeonholed into the role of the feminine color, more men are now adopting pink, turning it into a gender-neutral color.
Smart + Connected
Shared bikes, shared rechargers… The sharing economy era has birthed many products specifically designed for the purpose. Massage chairs open to use in public areas should follow similar principles in visual and touch designs.
These chairs need attention-grabbing colors, even fluorescence to make them easily identifiable to customers, even in under-lit rooms of the shopping mall. They also need wear-resistant, self-cleaning materials.
Recommended color:
fluorescent blue, fluorescent
orange, flashing white
Recommended application line:
shared massage chair
